"Oneonta became known as "Soccertown, USA" following the national championship won by Hartwick College in 1977, and efforts to host historical exhibits about soccer soon followed...Attendance never topped 20,000 in a single year, and revenues from admission fees and event and facility revenue never matched expenses. Losses were to the tune of hundreds of thousands of dollars each year."
How about moving the Hall of Fame to Santa Barbara? Tourists are always coming to the city so attendance wouldn't be an issue and it makes sense since the city now owns the "Soccertown, USA" title. Could it be possible to build one within the campus?